SUMMARY
Find Where you’re effective and do it a lot - My approach to BRAND Storytelling and Content production. I’m A Creator Turned Producer and Department Lead.
Commercial studio, Tech startup and MEDIA Experience Shaped my Perspective.
I Make Sure Your Story is Seen, Shared and true to Brand DNA.
A decade+ of more than just managing content projects, big-to-small, for cutting-edge brands, post production studios and media houses in LA and Silicon Valley - from defining the why, managing the how, understanding the idiosyncrasies of creative approach (CG to documentation), and using data to improve. Passion for highlighting human ingenuity, fantastic machines and the places both takes us.
Previous Employers
Swingset Productions
Carbon VFX
CAnoo
TIMBER STUDIOS
SF Motors
Faraday Future
MotorTrend Group
skills
Branded Visual IMPACT
Building Post-production capabilities
Multi-Discipline artist Management
INformation share
tools
Office sUITE
Adobe sUITE
sap/Actualizeit/ceta/JIRA/Xytech
frame.io/media shuttle/sprinklr
Teams/zoom/sLACK
Experience
Previous Roles: Sr. Producer, Sr. Brand Manager, Content Director, Editor-in-Chief, Journalist
35+ commercial projects - Google to Hyundai to Calvin Harris
Studio management of 15+ artists simultaneously
Project range: commercial, social, product launch, web properties, R&D documentation
Agency & Studio Partnerships: Recom Farmhouse, Porch House, Leo Burnett, Garage Team Mazda, MPC, RGA, Accenture, Landor, INK, JMI, Whitehouse Post, Martin Agency, Mullen Lowe, The Many, etc
Ground-floor brand content roles at electric vehicle startups x3
Executed global brand / product launches x3 - ~$25M spent
Managed brand development initiatives - ~$4M spent
Internal capture of sensitive tech R&D across globe
