LIVE-ACTION
Dual roles: brand management and Production. This allows a bird's eye view of a campaign's purpose.
The live-action projects shown here are pillar brand assets or advertorial. My time on some examples started at original internal request, others while in progress or as the awarded studio’s producer. I’ve managed creative production from the media, brand and studio side.
My ideal approach is involvement from the spark of why a content request is made. Defining the creative brief - timeline, messaging, technical requirements, resource, etc. - with final approvers first allows the best return on investment. I’ve creatively managed all portions of brand film making while being a conduit between parties.