Hello there. Thanks for stopping by.
A bit about me: Grew up outside Seattle and residing in west Los Angeles. Curiosity and roots in nuanced storytelling led me down several paths, each with a unique cast of characters - from scene-based vehicle journalism to commercial post production to defining brand content at tech startups.
Stories of engineering innovation and discovery, grounded to the subject(s) behind them is my favorite form of tale.
Today, I’m skilled at tying brand identity to the content that represents it, optimizing narrative for business objectives, breaking down silos and providing artists what they need to succeed under pressure.
Protecting the creative process and the artists putting in the time is really important to me, especially in our current “more/faster” mentality.
Over the years, I’ve worked on almost every type of branded content need and the spectrum of budgets. I’ve built from scratch and on top of legacy. My sentiment is calm but operationally focused. Let me know if I can help.
PUBLISHING DEGREE
Making MOnthly magazines was a Master's in high-output production, Running a Content business and the importance of catering to an audience.
Beginning in 2011, at MotorTrend Group, I rose from Journalist to Editor-in-Chief to Content Director, becoming the company’s youngest in the latter two positions. The world was shifting digital at this time. Our national titles led the company in social media growth with 17m total followers. New ad revenue followed along with early production opportunities for the MotorTrend YouTube channel. I developed, created and produced 100+ video/photoshoots here.
