SF MOTORS BRAND LAUNCH, 2018
Launching a premium brand requires a special content package to sell the vision. Our team of 6, supported by vendors, executed in a sometimes frantic, but exciting multicultural atmosphere.
Exiting stealth mode, during the New York Auto Show, at our Silicon Valley HQ meant making a big splash to steal media attention. Pinnacle Exhibits transformed the top parking deck with tent structures and show areas. The keynote presentation was satellite-live streamed to USA and China on a newly launched website. Attendees included international VIPs, media and suppliers. The presentation concluded with a 3D projection show into concept vehicle reveal created by vendor Sila Sveta. Roughly, $10M was spent to produce.
My role was oversight of marketing content - its completion and release - including 3 hero films, website refresh, keynote presentation, in-house company highlight video and photo, press kit, paid media assets, and live capture.
Over 90 global media articles picked up the launch - outlets included Forbes, Fast Company, Financial Times, CNBC, Wired, Politico, Yahoo, Tech Crunch. Paid media partners included CNET, Mashable, and CleanTechnica.
Major vendors included: Motion Picture Company, Accenture, Shapes + Forms, Mission Control, Fueled on Bacon, Livestream LLC, Red Pencil (CN), Sila Sveta, Pinnacle Exhibits
A 3-pronged Content launch campaign - teaser, live and post release - extended the hype cycle.
Paid media coverage included tech articles and INFLUENCER recaps that I setup before launch.
Above previews the website design at launch. Below is the redesigned due to name change. I played a managerial role and created content for each.
Presentation Asset Example created in-house to highlight the company.
FARADAY FUTURE PRODUCT LAUNCH, 2017
During A Las Vegas CES, FF stole the show with a glitzy product launch campaign that cost around $18M.
The event included VIP unveil keynote, globally live-streamed on its refreshed website and Facebook, CES booth, paid media releases, and ride-and-drive experience. World media coverage ensued.
My role focused on campaign strategy, content management - assuring quality, spec and channel publish - and production of product development films. Management of live capture, recaps, and vendor comms also occurred during the event.
A multi-million dollar paid program included YouTube, Facebook, IG, Snapchat, Twitter, Nativo and Google.
Major vendors included: Pinnacle Exhibits, Livestream LLC, BLITZ, YouTube, Facebook
best of show Winner from Exhibitor Magazine. Tens of millions of digital views and billions of impressions accrued.
A large-scale hype campaign launched as CES approached.
a large paid media program Assured coverage. I produced content for the YouTube masthead, paid articles, banner ads, etc. above is tech influencer Marquess Brownlee’s coverage.
launch Timer hyped the website launch. below reflects Launch state. I managed site content and design.
